When creating an animation for the Szczeciński Fundusz Pożyczkowy, we had to take into account the fact that it will be displayed without sound on TV screens. Our goal was to convey the most important information in an understandable way, even without a musical background and voiceover. However, we decided to approach the project in such a way as to create a universal advertisement — animation for screens with the possibility of using it also in other communication channels, enriched with a version with voiceover and sound. Thanks to this, the animation will be perfect not only on TV screens, but also on the Internet or as a television advertisement.
styleframes
While working on this animation, we focused on perfectly matching the style to identify the customer's brand. We carefully selected the colors, the style of the illustrations and the dynamics of the animation, creating a coherent and professional whole. We combined the animations of the illustrations with clear captions, which made it easy and clear to convey the information that the client wanted.
In the production process, we put a lot of emphasis on preparing a detailed storyboard and animatic. Thanks to this, we were able to accurately feel the pace of the animation and avoid problems in the later stages of production. At an early stage, the client had the opportunity to see how the final message would look. He could also assess whether the animation was understandable in perception.
process
One of the key elements of the project was to adapt the animation to the requirements of the telebimes. We have taken care of the correct size of the elements, layout and style of the illustrations, so that the animation is readable even from a great distance from the screen. In this production, we opted for 2D animation, obtaining a simple but at the same time effective message. In the version with sound, we put on the voice of the voiceover with a warm and pleasant tone, which further increases the attractiveness of the advertisement.
credits
Producer: Anna Zdanowicz
Illustrations: Karol Dynysiuk
Animation: Karol Dynysiuk, Przemysław Białasz
3D: Przemysław Białasz
Sound Design: Oleg Guzenko
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