The risk of disease and premature death among the elderly increases with a sedentary lifestyle. Physical activity is one of the solutions to this problem, but exercise is not always appropriate for a particular person. A short animation aims to show the problem faced by society and how the client's actions affect its solution.
When creating a design for animation, we decided to bet on a simple and characteristic style. We didn't want the animation to put the audience in a sad mood, so we decided to give the characters a slightly funny character. The color scheme of the entire production refers to the colors of the customer's brand.
Producer: Life Science Animation
Storyboard: Karol Dynysiuk
Design: Karol Dynysiuk
Animation: Karol Dynysiuk
SFX: Przemysław Białasz