As part of our cooperation with a client from the medical industry, we had the opportunity to create an animation explainer video, which touched on the difficult topic of living with an ostomy. The aim of the project was to show the problems faced by people with ostomy, in an understandable and at the same time aesthetic way. This task required a special sensitivity, since the topic covers issues related to the daily functioning of patients, which can be difficult to visualize in a direct way.
Thanks to the possibilities offered by animation, we were able to present these issues in a symbolic and abstract way. Instead of realistic images, we used subtle, pleasing to the eye illustrations that capture the essence of the problem without causing discomfort to the viewer. Our design and animation style, including the color palette, were closely linked to the customer's brand identity, which provided visual consistency and marketing message.
styleframes
Thanks to the use of modern techniques Motion design, the film is not only informative, but also engaging. We have managed to create a material that effectively communicates the benefits of the product, while being aesthetic and pleasing to the recipient. Our animation was positively received, as confirmed by the results of viewership and engagement.
This project demonstrates how animation can effectively support communication in challenging topics, transforming complex information into an accessible and engaging message. We invite you to familiarize yourself with our full the offer animation and see how we can help you realize your projects.
process
credits
Producer: Life Science Animation
Illustrations: Karol Dynysiuk
Animation: Karol Dynysiuk, Przemysław Białasz
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