In the world of pharmacy, the journey from concept to finished medicine is like a journey to the highest peak — full of challenges, uncertainties and discoveries. Most ideas never reach the clinical trial stage. To approximate and explain this complicated process, the client decided to create an animation that compares the production of new drugs to the process of mountain climbing. We created an animation in a simple but eye-catching style that conveys this metaphor. We wanted it to be not only aesthetic, but also understandable to the general public. As a result, complex pharmaceutical issues become more accessible.
styleframes
We created an animation in a simple but eye-catching style that conveys this metaphor. We wanted it to be not only aesthetically pleasing, but also understandable to the general public. As a result, complex pharmaceutical issues become more accessible.
The animation we created is educational in nature and is similar to an infographic, which allows you to quickly assimilate knowledge. Calm colors and smooth transitions between scenes make complex information easier to understand and remember.
By analogy with climbing, we show the stages of drug development — from the first idea, through numerous tests, until the moment when the drug can help patients. This creative approach allows viewers to better understand and appreciate the difficulty involved in the process of creating new drugs.
We encourage you to familiarize yourself with the animation, which is proof that even the most complex processes can be presented in a clear and engaging way.
process
credits
Producer: Life Science Animation
Illustration: Karol Dynysiuk
Animation: Przemysław Białasz
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