As part of cooperation with Public Dialog, we had the opportunity to realize a unique animation project like Fake OOH (Out-of-Home). The project communicated two great successes of the Żabka chain: the opening of the 1000th store in Warsaw and the 11,000 in Poland. The result was a video that quickly gained recognition on social media, reaching 1.7 million views on Facebook and 323,000 on Instagram.
The main characters of the animation are mascots of fries and a hot dog, who climb spectacularly to the top of the Palace of Culture and Science in Warsaw. At the end of this exciting journey, they develop a banner with key information about the success of the Żabka network.
Our task included designing mascots in 3D, rigging, full 3D animation depicting the dynamics of movement and character, post-production, compositing and refining details, as well as voicing to emphasize the emotion and tension of the story. Public Dialog was responsible for the creative creation, and the video production was supervised by the media house Paradox Media.
styleframes
Fake OOH ads combine the advantages of traditional outdoor advertising with modern digital techniques, offering uniqueness and memorability. Animations such as the climb of fries and a hot dog to the Palace of Culture attract the attention of the audience, creating a spectacular “wow” effect. Videos are great for posting on social media, allowing you to reach millions of audiences, even beyond your campaign location. Compared to actual outdoor advertising installations, FOOH allows you to create spectacular effects at a much lower cost. 3D animation techniques allow you to realize the most non-standard ideas, without physical limitations.
process
The animation project FOOH for the Żabka network is an example of how a modern approach to advertising can strengthen the brand image and engage millions of audiences. We are proud to have been able to contribute to the success of this campaign by providing comprehensive production solutions. If you want to create a spectacular animation campaign that will delight your audience and make your brand stand out in the market, we invite you to contact us.
Together we can climb to the top of creativity!
create team
Agency: Public Dialog
Creative concept: Public Dialog
Production: elomate
3D animation: Paweł Palenica
Compositing: Paweł Palenica
Video: Paradox Media
Color grading, sound: Przemysław Białasz
referencje
